Influencer Marketing

Influencer Marketing — Bid Model

Use a transparent, competitive bid model to run influencer campaigns at scale. Post your brief, set your budget, receive bids from creators and agencies, compare proposals, and hire the best-fit influencer — all within Find Influencer.

Post a Campaign Brief How It Works

Bid-based influencer marketing helps you get competitive prices, creative options and measurable outcomes — all in one platform.

Why Use a Bid Model for Influencer Marketing?

The bid model creates a marketplace dynamic where influencers and agencies compete to win briefs. This delivers:

Competitive pricing and value-based proposals
Multiple creative approaches to choose from
Faster campaign sourcing and execution
Transparent deliverables, timelines and costs

Quick Stats

Brands receive 6–15 bids per brief on average
Bid visibility improves campaign ROI by focusing on value
Average time-to-hire: 48–72 hours for active briefs

How the Bid Model Works (Step-by-step)

1. Post a Campaign Brief

Describe goals, target audience, deliverables, budget range, timeline and required assets.

2. Receive Bids

Influencers and agencies submit proposals with price, content ideas, sample work and timelines.

3. Compare & Shortlist

Filter proposals by niche, engagement, price, delivery time and sample creatives.

4. Negotiate & Finalize

Use messages or live chat to clarify scope, revisions, and usage rights.

5. Escrow & Campaign Kickoff

Deposit funds in escrow; influencer starts production after approval.

6. Review & Release Payment

Review deliverables, request revisions if needed, release payment on acceptance.

What to Include in Your Campaign Brief

Campaign objective: awareness, engagement, sales, installs
Target audience: demographics, interests, locations
Deliverables: format, length, captions, thumbnails
Usage rights: social, ads, website, evergreen
Budget range & timeline
KPIs & reporting: CTR, conversions, views, engagement
Brand guidelines & assets

Benefits of Influencer Marketing on Bid Model

Cost efficiency: competitive bids reduce overpaying
Creative variety: multiple content ideas for same brief
Speed: faster sourcing compared to outreach
Transparency: clear deliverables and price comparisons
Scalability: run many briefs across niches and geographies
Performance focus: measure bids by expected ROI and past metrics

When to Use Bid Model

When you want multiple creative approaches
When budget flexibility exists
When running discovery campaigns or new product launches
When you need competitive pricing for bulk briefs

How to Evaluate & Score Bids

Use a weighted scoring model to choose the best proposal:

Creative fit (30%): Does the idea match your brand voice?
Audience match (25%): Are the influencer's followers your target customers?
Engagement & authenticity (20%): Real comments, saves, and watch time.
Price & value (15%): Does the cost match expected deliverables?
Timelines & reliability (10%): Can they deliver on time?

Sample Bids (Example)

Influencer / Agency	Price (INR)	Deliverables	Sample / Idea	Timeline	Score (est.)
Creator A Niche: Tech	₹35,000	1 x 60s video, 2 x Reels, 3 story frames	Product demo + attention hook	7 days	78
Agency B Niche: Lifestyle	₹50,000	1 x 90s video, influencer review, thumbnails	Story-led unboxing + CTA	10 days	82
Creator C Niche: Fitness	₹22,000	1 x 45s demo, 1 x Reel	Before/after + quick demo	5 days	71

Measurement & Reporting

Track performance using platform dashboards and standard KPIs:

Impressions & reach
Views & watch time
Engagement: likes, comments, saves, shares
Click-through rate (CTR)
Leads, purchases, installs (tracked via UTM / pixels)
Influencer delivery metrics: posting time, caption, hashtag use

Pricing Guidance & Packages

Bid model allows flexible pricing. Sample guidance:

Discovery Briefs: ₹10k–30k per brief for micro-influencers
Performance Briefs: ₹30k–1L for mid-tier creators + performance incentives
Enterprise Briefs: ₹1L+ for top-tier creators & agencies
Bulk brief discount: Volume-based discounts for 5+ simultaneous briefs

Tips to Get Better Bids

Provide clear deliverables & usage rights
Share assets & brand guidelines upfront
Set realistic timelines
Offer performance bonuses for high ROI
Be open to creative variations

FAQ — Bid Model

Use pre-qualification filters, require sample work, set minimum follower/engagement thresholds and ask for past campaign metrics.

Yes — messaging and negotiation tools are built into the platform to finalize scope, revisions and price before accepting a bid.

Payments are held in escrow — released only after you accept the final deliverables. This protects both brands and creators.

Post Your Campaign Brief Now

Or browse live briefs to see how other brands are sourcing creators.